There was an informercial playing on one of the TVs at work today and what I saw was absolutely tragic. The male lead had horribly blotchy makeup on. His forehead was partially made up. Only a portion of his cheek area was covered, the top of his nose, and a little on his chin. That’s it. Worse yet, the foundation was super yellow and the untouched parts of his face were super red. I’ve made a dramatic reenactment picture of what it looks like below:
(The yellow parts are the foundation and the red parts are the natural skin that was uncovered.)
I know that men’s stage and film makeup should be simple, but it’s really not. Like everyone else it boils down to good skin care, quality cosmetics, and proper skill. All three things must be in place for seamless application. For example:
Daniel Kaluuya’s makeup artist, Amber Amos, blends his face to perfection for red carpet events. The big thing she makes sure of is that she has a smooth canvas to work on. While she uses high level brands on her client’s face, the breakdown is fairly easy to use for less expensive products as well.
1) The guy MUST have a washed face. Applying makeup to dirty skin is a no no for anyone, but lazy guys especially should heed this advice.
2) Moisturize. A good moisturizer is key, not only for smooth application, but for smooth skin in the long term. Otherwise their skin is dry and foundation has a bad habit of building up in the dry spots. They should be using eye cream too, but I may be asking too much.
3) A good primer is a necessity for a smooth canvas. It helps to fill in large pores and fine lines that would otherwise be enhanced by the foundation. Nivea Men’s After Shave is inexpensive and effective.
4) Ms. Amos uses Fenty Beauty on her client, but any prestige brand of foundation also works. I used to apply Bare Minerals Matte foundation on male customers when I worked there back in the day. Use it with the Soft Focus brush for light application.
5) Foundation alone would make anyone look ghastly, which is why bronzer is also helpful to add a little color to the face without using a blush (not that there’s anything wrong with that.) Apply it on the areas that the sun would normally kiss: forehead, top of nose, tops of cheeks, chin. Kind of like reverse contouring.
6) Finish off with a translucent setting powder and setting spray to hold the look for the rest of the day.
If you’re interested in watching a really good application of men’s makeup, follow Bob Herzog on Facebook. He is a news anchor out of Ohio and does his daily makeup videos for his fans. You can also find more videos on YouTube, though I will advise that they may be more complex with their steps.