I’m back. After several days of rest and recuperation to try and get my anxiety under control, one of the things I did as a functioning human was watch the Gucci SS18 show live from Facebook.
I consider runway shows to be as much a theatrical event as I do live theatre. As a brand you want to put on a good show for your audience, but I had some issues with this show in particular.
Pre-show they had normal “work” lights on for the attendees to take their seats. With the drone cameras flying above, you could see this beautiful set inspired by Ancient Rome and Egypt as well as a massive, winding runway. Along with that set you could see that the guest list for this show was incredibly large as there were many butts in seats. Once the show started, the workers went off, the room went dark, the strobes began, and continued throughout the entire show.
Aside from the main area where all of the photographers and videographers were stationed to capture the clothes, there was no light. This is a disservice to the remainder of the audience (who are also members of the fashion industry in their own right) because they are not privileged enough to sit in the designated area to see the collection.
Also I noticed during the final tracing of the runway the lights literally went off in some sections. It was so dark, that it took a few moments for the audience to understand that they were doing a final trace and didn’t clap initially. Plus a dark runway is incredibly dangerous for the models. The set and lighting designers should have given them the courtesy of spiking the runway with glow tape, so they don’t crash into the audience.
The strobe lighting gave me a headache and I was watching on video. I could only imagine what the live audience suffered through.
The Pacing of the Show:
I’m not at all bashing the collection or the models. The collection was beautiful, from what I could see, but that is also a major problem I had with the show. The models were practically racing down the runway! Since I have experience walking in runway shows, I’m sure they were given the direction to continue walking at a fast pace and don’t stop for the cameras. Yes, they practically had an army working this show. Still, if they couldn’t stop to pose, at least let them walk at a slower pace for the small portion of the audience that had good lighting.
I’m going to have to look at the photos later to really look at the clothes. The production value of this show was piss poor with the set, the collection, and the lighting wasted.